Eva Marina Reinares Lara

Attitudes toward mobile advertising among users versus non-users of the mobile Internet

Alicia Izquierdo‐Yusta, Cristina Olarte Pascual, Eva Marina Reinares Lara · Telematics and Informatics · 2014 · 110 citations

Customer Satisfaction, Online Customer Behavior, Advertising +12

Assessing the acceptance of technological implants (the cyborg): Evidences and challenges

Jorge Pelegrín Borondo, Eva Marina Reinares Lara, Cristina Olarte Pascual · Computers in Human Behavior · 2017 · 99 citations

Implantable Device, Engineering, Assistive Technology +13

Proposal for modeling social robot acceptance by retail customers: CAN model + technophobia

Áurea Subero-Navarro, Jorge Pelegrín Borondo, Eva Marina Reinares Lara et al. · Journal of Retailing and Consumer Services · 2021 · 69 citations · Full text

Customer Satisfaction, Effort Expectancy, Behavioral Decision Making +29

Do you want to be a cyborg? The moderating effect of ethics on neural implant acceptance

Eva Marina Reinares Lara, Cristina Olarte Pascual, Jorge Pelegrín Borondo · Computers in Human Behavior · 2018 · 63 citations · Full text

Assessing the Moderating Effect of the End User in Consumer Behavior: The Acceptance of Technological Implants to Increase Innate Human Capacities

Jorge Pelegrín Borondo, Eva Marina Reinares Lara, Cristina Olarte Pascual et al. · Frontiers in Psychology · 2016 · 55 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Affective Design +27