Cristina Olarte Pascual

Attitudes toward mobile advertising among users versus non-users of the mobile Internet

Alicia Izquierdo‐Yusta, Cristina Olarte Pascual, Eva Marina Reinares Lara · Telematics and Informatics · 2014 · 110 citations

Customer Satisfaction, Online Customer Behavior, Advertising +12

Assessing the acceptance of technological implants (the cyborg): Evidences and challenges

Jorge Pelegrín Borondo, Eva Marina Reinares Lara, Cristina Olarte Pascual · Computers in Human Behavior · 2017 · 99 citations

Implantable Device, Engineering, Assistive Technology +13

Understanding the customer experience in the age of omni-channel shopping

Ana Mosquera de la Fuente, Cristina Olarte Pascual, Emma Juaneda Ayensa · Revista ICONO14 · 2017 · 97 citations · Full text

Customer Experience, Customer Satisfaction, Digital Marketing +18

Towards the smart tourism destination: Key factors in information source use on the tourist shopping journey

Alba García-Milon, Emma Juaneda Ayensa, Cristina Olarte Pascual et al. · Tourism Management Perspectives · 2020 · 90 citations · Full text

Customer Satisfaction, Online Customer Behavior, Destination Marketing +14

The role of technology in an omnichannel physical store

Ana Mosquera de la Fuente, Cristina Olarte Pascual, Emma Juaneda Ayensa et al. · Spanish Journal of Marketing - ESIC · 2018 · 85 citations · Full text

Customer Satisfaction, New Technologies, Digital Marketing +21