Alba García-Milon

Towards the smart tourism destination: Key factors in information source use on the tourist shopping journey

Alba García-Milon, Emma Juaneda Ayensa, Cristina Olarte Pascual et al. · Tourism Management Perspectives · 2020 · 90 citations · Full text

Customer Satisfaction, Online Customer Behavior, Destination Marketing +14

Assessing the moderating effect of COVID-19 on intention to use smartphones on the tourist shopping journey

Alba García-Milon, Cristina Olarte Pascual, Emma Juaneda Ayensa · Tourism Management · 2021 · 64 citations · Full text

Customer Satisfaction, Tourist Shopping Journey, Effort Expectancy +20

Affordance, digital media literacy, and emotions in virtual cultural heritage tourism experiences

Jiho Lee, Timothy Jung, M. Claudia tom Dieck et al. · Journal Of Vacation Marketing · 2024 · 25 citations · Full text

Digital Marketing, Cultural Heritage, Communication +23

Why do you want an organic coffee? Self-care vs. world-care: A new SOR model approach to explain organic product purchase intentions of Spanish consumers

José Laos-Espinoza, Emma Juaneda Ayensa, Alba García-Milon et al. · Food Quality and Preference · 2024 · 23 citations · Full text

Does the product test really make a difference? Evidence from the launch of a new wine

Alba García-Milon, María Pilar Martínez‐Ruiz, Cristina Olarte Pascual et al. · Food Quality and Preference · 2018 · 17 citations

Product Test, Wine Tasting, Beverage Industry +2