Áurea Subero-Navarro is an author at Universidad Rey Juan Carlos specializing in customer satisfaction, behavioral decision making, and interactive marketing.
Top concepts
MarketingManagementPsychologyCommunicationSocial BehaviorSocial SciencesUser ExperienceSocial ComputingSocial InfluenceConsumer Behavior
Publications per year
2021–2021
1
1
Proposal for modeling social robot acceptance by retail customers: CAN model + technophobia
Áurea Subero-Navarro, Jorge Pelegrín Borondo, Eva Marina Reinares Lara et al. · Journal of Retailing and Consumer Services · 2021 · 69 citations · Full text
Customer Satisfaction, Effort Expectancy, Behavioral Decision Making +29
Rows per page
1–1 of 1