Concepedia
Statistics
Publications
6
Citations
96
H-Index
Active since
2016
Affiliations
Universidad Rey Juan Carlos(Current)
Universidad de Las Palmas de Gran Canaria
Universidad de Alcalá
Pedro Reinares‐Lara is an author at Universidad Rey Juan Carlos specializing in marketing, advertising audiences, and business.
Publications per year
2016–2022
Using Radio Advertising to Promote Blood Donation
Josefa D. Martín‐Santana, Eva Marina Reinares Lara, Pedro Reinares‐Lara · Journal of Nonprofit & Public Sector Marketing · 2017 · 23 citations
Social Sciences, Communication, Marketing +16
Influence of radio spokesperson gender and vocal pitch on advertising effectiveness: The role of listener gender
Josefa D. Martín‐Santana, Eva Marina Reinares Lara, Pedro Reinares‐Lara · Spanish Journal of Marketing - ESIC · 2017 · 17 citations · Full text
Business, Communication, Marketing +17
Incorporation of the emotional indicators of the patient journey into healthcare organization management
Alfredo Rodríguez‐Fuertes, Pedro Reinares‐Lara, Blanca García Henche · Health Expectations · 2022 · 16 citations · Full text
Nursing, Health Care Management, Health Services Administration +17
Multi-Vendor Loyalty Programs: Influencing Customer Behavioral Loyalty?
Teresa Villacé-Molinero, Pedro Reinares‐Lara, Eva Marina Reinares Lara · Frontiers in Psychology · 2016 · 14 citations · Full text
Business, Marketing, Marketing Management +13
Spot Length and Unaided Recall in Television
Josefa D. Martín‐Santana, Pedro Reinares‐Lara, Eva Marina Reinares Lara · Journal of Advertising Research · 2016 · 14 citations
Business, Communication, Marketing +15
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