Concepedia
Statistics
Publications
10
Citations
359
H-Index
Active since
2018
Affiliations
Universidad de Alcalá(Current)
Universidad de León
Universidad Rey Juan Carlos
Blanca García Henche is an author at Universidad de Alcalá specializing in marketing, consumer behavior, and business.
Publications per year
2018–2023
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Pedro Cuesta Valiño, Pablo Gutiérrez Rodríguez, Blanca García Henche et al. · Psychology and Marketing · 2023 · 62 citations · Full text
Business, Marketing, Marketing Management +17
Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context
Pedro Cuesta Valiño, Pablo Gutiérrez Rodríguez, Estela Núñez‐Barriopedro et al. · Journal of Business Research · 2022 · 60 citations · Full text
Word of mouth and digitalization in small retailers: Tradition, authenticity, and change
Pedro Cuesta Valiño, Pablo Gutiérrez Rodríguez, Blanca García Henche · Technological Forecasting and Social Change · 2021 · 52 citations · Full text
Business, Marketing, Retail Management +14
A Sustainable Management Model for Cultural Creative Tourism Ecosystems
Blanca García Henche, Érica Salvaj, Pedro Cuesta Valiño · Sustainability · 2020 · 48 citations · Full text
Management, Hospitality Management, Tourism Management +17
Urban experiential tourism marketing
Blanca García Henche · Journal of Tourism Analysis Revista de Análisis Turístico (JTA) · 2018 · 38 citations · Full text
Management, Marketing, Tourism Management +15
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