Estela Núñez‐Barriopedro

The impact of corporate social responsibility on customer loyalty in hypermarkets: A new socially responsible strategy

Pedro Cuesta Valiño, Pablo Gutiérrez Rodríguez, Estela Núñez‐Barriopedro · Corporate Social Responsibility and Environmental Management · 2019 · 120 citations

Customer Satisfaction, Csr Strategy, Socially Responsible Product +17

The role of consumer happiness in brand loyalty: a model of the satisfaction and brand image in fashion

Pedro Cuesta Valiño, Pablo Gutiérrez Rodríguez, Estela Núñez‐Barriopedro · Corporate Governance · 2021 · 91 citations

Customer Satisfaction, Consumer Research, Brand Strategy +19

Sustainable, Smart and Muslim-Friendly Tourist Destinations

Pedro Cuesta Valiño, Fadoua Bolifa, Estela Núñez‐Barriopedro · Sustainability · 2020 · 60 citations · Full text

International Tourism Advertising, Digital Marketing, Communication +19

Promoting Social Media Engagement Via Branded Content Communication: A Fashion Brands Study on Instagram

Bárbara Castillo-Abdul, Ana Pérez-Escoda, Estela Núñez‐Barriopedro · Media and Communication · 2022 · 57 citations · Full text

Digital Marketing, Brand Strategy, Consumer Research +24

Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context

Pedro Cuesta Valiño, Pablo Gutiérrez Rodríguez, Estela Núñez‐Barriopedro et al. · Journal of Business Research · 2022 · 52 citations · Full text