Loyalty Data Integration

Loyalty Data Integration is a systematic method for consolidating and harmonizing customer loyalty information across disparate systems and channels to enable unified analysis, management, and utilization of loyalty program data within an integrated digital ecosystem.

5

Publications

118

Citations

15

Authors

8

Institutions

Publications per year

2017–2026

2

Authors

15

  1. MB
    Mark Birkin

    University of Leeds, United Kingdom

    1 publications · 24 citations

    1

    h-index

  2. SC
    Stephen Clark

    University of Leeds, United Kingdom

    1 publications · 24 citations

    1

    h-index

  3. TR
    Tim Rains

    Sainsbury's (United Kingdom), United Kingdom

    1 publications · 21 citations

    1

    h-index

  4. SD
    Sofia Daskou

    Nottingham Trent University, United Kingdom

    1 publications · 14 citations

    1

    h-index

  5. HI
    Heather Iles‐Smith

    Leeds Teaching Hospitals NHS Trust, United Kingdom

    1 publications · 24 citations

    1

    h-index

1–5 of 15

Venues

  1. Journal of Relationship Marketing

    JRM · 1 publications · 14 citations

    1

    h-index

  2. Journal of Medical Internet Research

    1 publications · 24 citations

    1

    h-index

  3. Journal of Retailing and Consumer Services

    1 publications · 21 citations

    1

    h-index

  4. International Journal of Market Research

    1 publications · 26 citations

    1

    h-index

  5. 1

    h-index

1–5