Nan Hua

The role of utilitarian and hedonic values on users’ continued usage intention in a mobile hotel booking environment

Ahmet Öztürk, Khaldoon Nusair, Fevzi Okumuş et al. · International Journal of Hospitality Management · 2016 · 311 citations

Customer Satisfaction, Hedonic Values, Online Customer Behavior +14

Comparative assessment of structural equation modeling and multiple regression research methodologies: E-commerce context

Khaldoon Nusair, Nan Hua · Tourism Management · 2009 · 230 citations · Full text

Customer Satisfaction, Comparative Assessment, Online Customer Behavior +10

Transcending the COVID-19 crisis: Business resilience and innovation of the restaurant industry in China

Bin Li, YunYing Zhong, Tingting Zhang et al. · Journal of Hospitality and Tourism Management · 2021 · 183 citations · Full text

Covid-19 Crisis, Chinese Foreign Policy, Management +9

Does size matter? Corporate social responsibility and firm performance in the restaurant industry

Hyewon Youn, Nan Hua, Seoki Lee · International Journal of Hospitality Management · 2015 · 172 citations

Firm Performance, Does Size Matter, Hospitality Marketing +13

Testing the impact of a promotional video on destination image change: application of China as a tourism destination

Amir Shani, Po‐Ju Chen, Youcheng Wang et al. · International Journal of Tourism Research · 2009 · 132 citations · Full text

Tourism Management, Tourism Performance, Tourism Supply +22