Concepedia

Judy Frels

JF

4

Publications

2.3K

Citations

4

H-Index

2003

Active since

Affiliations

The University of Texas at Austin(Current)

Judy Frels is an author at The University of Texas at Austin specializing in management, business, and economics.

Top concepts

BusinessManagementEconomicsMarketingBusiness StrategyConsumer BehaviorConsumer ResearchStrategic ManagementLawFood Quality

Publications per year

2003–2014

4

Publications

4

Consumer Switching Costs: A Typology, Antecedents, and Consequences

Thomas A. Burnham, Judy Frels, Vijay Mahajan · Journal of the Academy of Marketing Science · 2003 · 1.8K citations

Economics, Consumer Economics, Management +6

What Makes It Green? The Role of Centrality of Green Attributes in Evaluations of the Greenness of Products

Andrew D. Gershoff, Judy Frels · Journal of Marketing · 2014 · 266 citations

Green Marketing, Green Attribute, Consumer Research +16

The Integrated Networks Model: Explaining Resource Allocations in Network Markets

Judy Frels, Tasadduq A. Shervani, Rajendra K. Srivastava · Journal of Marketing · 2003 · 196 citations · Full text

Resource Allocation Decisions, Network Analysis, Integrated Networks Model +19

Winning in Rural Emerging Markets: General Electric's Research Study on MNCs

Fabio Ancarani, Judy Frels, Joanne E. Miller et al. · California Management Review · 2014 · 11 citations · Full text

Eastern Europe, Rural Economy, Rural Research +25

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