Concepedia

Andrew D. Gershoff

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Statistics

Publications

16

Citations

1.3K

H-Index

15

Active since

1997

Affiliations

The University of Texas at Austin(Current)

Columbia University

McGill University

Andrew D. Gershoff is an author at The University of Texas at Austin specializing in social sciences, psychology, and marketing.

Publications per year

1997–2020

16

Publications

16

What Makes It Green? The Role of Centrality of Green Attributes in Evaluations of the Greenness of Products

Andrew D. Gershoff, Judy Frels · Journal of Marketing · 2014 · 276 citations

Management, Environmental Policy, Marketing +17

Consumer Acceptance of Online Agent Advice: Extremity and Positivity Effects

Andrew D. Gershoff, Ashesh Mukherjee, Anirban Mukhopadhyay · Journal of Consumer Psychology · 2003 · 143 citations

Social Sciences, Marketing, Social Psychology +11

Recommendation or Evaluation? Task Sensitivity in Information Source Selection

Andrew D. Gershoff, Susan M. Broniarczyk · Journal of Consumer Research · 2001 · 122 citations

Computing, Psychology, Decision Support Systems +9

The Reciprocal Effects of Brand Equity and Trivial Attributes

Susan M. Broniarczyk, Andrew D. Gershoff · Journal of Marketing Research · 2003 · 121 citations

Business, Marketing, Marketing Management +10

Do You Know Me? Consumer Calibration of Friends’ Knowledge

Andrew D. Gershoff, Gita Venkataramani Johar · Journal of Consumer Research · 2006 · 109 citations

Social Sciences, Marketing, Psychology +12

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