Anirban Mukhopadhyay

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Publications

Citations

1.7K

H-Index

Active since

2003

Affiliations

Hong Kong University of Science and Technology(Current)

University of Hong Kong

University of Michigan

Columbia University

Nanyang Technological University

Anirban Mukhopadhyay is an author at Hong Kong University of Science and Technology specializing in social sciences, social psychology, and psychology.

ORCID

Publications per year

2003–2023

Publications

Traveling with Companions: The Social Customer Journey

Ryan Hamilton, Rosellina Ferraro, Kelly L. Haws et al. · Journal of Marketing · 2020 · 284 citations · Full text

Business, Marketing, Marketing Management +13

Indulgence as self‐reward for prior shopping restraint: A justification‐based mechanism

Anirban Mukhopadhyay, Gita Venkataramani Johar · Journal of Consumer Psychology · 2009 · 172 citations

Social Sciences, Behavioral Sciences, Social Psychology +8

Consumer Acceptance of Online Agent Advice: Extremity and Positivity Effects

Andrew D. Gershoff, Ashesh Mukherjee, Anirban Mukhopadhyay · Journal of Consumer Psychology · 2003 · 143 citations

Social Sciences, Marketing, Social Psychology +11

Getting Consumers to Recycle <i>NOW</i>! When and Why Cuteness Appeals Influence Prosocial and Sustainable Behavior

Tingting Wang, Anirban Mukhopadhyay, Vanessa M. Patrick · Journal of Public Policy & Marketing · 2017 · 114 citations

Natural Resources, Psychology, Social Psychology +17

Lay Theories of Emotion Transience and the Search for Happiness: A Fresh Perspective on Affect Regulation: Table 1

Aparna A. Labroo, Anirban Mukhopadhyay · Journal of Consumer Research · 2009 · 107 citations

Education, Psychology, Social Psychology +15

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