Concepedia

Ravindra Chitturi

RC

Statistics

Publications

9

Citations

2.3K

H-Index

9

Active since

2007

Affiliations

Lehigh University(Current)

The University of Texas at Austin

Ravindra Chitturi is an author at Lehigh University specializing in consumer research, management, and marketing.

Top concepts

MarketingManagementConsumer ResearchDesignConsumer BehaviorProduct ExperienceBehavioral Decision MakingBehavioral ScienceBehavioral EconomicsConsumer Uncertainty

Publications per year

2007–2021

9

Publications

9

Delight by Design: The Role of Hedonic Versus Utilitarian Benefits

Ravindra Chitturi, Rajagopal Raghunathan, Vijay Mahajan · Journal of Marketing · 2008 · 830 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Research +20

Delight by Design: The Role of Hedonic versus Utilitarian Benefits

Ravindra Chitturi, Rajagopal Raghunathan, Vijay Mahajan · Journal of Marketing · 2008 · 686 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +26

Form versus Function: How the Intensities of Specific Emotions Evoked in Functional versus Hedonic Trade-Offs Mediate Product Preferences

Ravindra Chitturi, Rajagopal Raghunathan, Vijay Mahajan · Journal of Marketing Research · 2007 · 441 citations

Behavioral Decision Making, Affective Design, Affective Variable +24

Product Choice and the Importance of Aesthetic Design Given the Emotion‐laden Trade‐off between Sustainability and Functional Performance

Michael G. Luchs, Jacob Brower, Ravindra Chitturi · Journal of Product Innovation Management · 2012 · 151 citations · Full text

Consumer Uncertainty, Behavioral Decision Making, Affective Design +25

Emotions by Design: A Consumer Perspective

Ravindra Chitturi · 2009 · 62 citations

Customer Satisfaction, Behavioral Decision Making, Affective Design +24

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