Concepedia
Statistics
Publications
11
Citations
790
H-Index
Active since
2003
Affiliations
The University of Texas at Austin(Current)
University of California, Los Angeles
Anderson University - South Carolina
Yale University
University of Washington
Garrett P. Sonnier is an author at The University of Texas at Austin specializing in management, marketing, and business.
Top concepts
ManagementMarketingBusinessStatisticsEconomicsConsumer ResearchAdvertisingEngineeringConsumer ChoiceDecision Theory
Publications per year
2003–2022
A Dynamic Model of the Effect of Online Communications on Firm Sales
Garrett P. Sonnier, Leigh McAlister, Oliver J. Rutz · Marketing Science · 2011 · 212 citations
Neutral Online Communications, Social Medium Monitoring, Digital Marketing +25
Heterogeneity distributions of willingness-to-pay in choice models
Garrett P. Sonnier, Andrew Ainslie, Thomas Otter · Quantitative Marketing and Economics · 2007 · 184 citations
Economics, Choice Model, Applied Economics +9
A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising
Oliver J. Rutz, Randolph E. Bucklin, Garrett P. Sonnier · Journal of Marketing Research · 2012 · 172 citations
Marketing Analytics, Targeted Advertising, Consumer Research +17
Estimating the Value of Brand-Image Associations: The Role of General and Specific Brand Image
Garrett P. Sonnier, Andrew Ainslie · Journal of Marketing Research · 2011 · 48 citations
Customer Satisfaction, Behavioral Decision Making, Halo Effect +22
The relationship between online chatter and firm value
Leigh McAlister, Garrett P. Sonnier, Tom Shively · Marketing Letters · 2011 · 39 citations
Social Media, Interactive Marketing, Online Community +5
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