Concepedia

Reinhold Decker

RD

35

Publications

1.6K

Citations

22

H-Index

2003

Active since

Affiliations

Bielefeld University(Current)

University of Bayreuth

Reinhold Decker is an author at Bielefeld University specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchEngineeringInteractive MarketingStatisticsData ScienceConsumer BehaviorDecision Theory

Publications per year

2003–2025

35

Publications

35

Estimating aggregate consumer preferences from online product reviews

Reinhold Decker, Michael Trusov · International Journal of Research in Marketing · 2010 · 331 citations

Customer Review, Engineering, Opinion Aggregation +10

Extracting brand information from social networks: Integrating image, text, and social tagging data

Jan Klostermann, Anja Plumeyer, Daniel Böger et al. · International Journal of Research in Marketing · 2018 · 139 citations

Social Tagging Data, Computational Social Science, Social Media +13

Measuring brand image: a systematic review, practical guidance, and future research directions

Anja Plumeyer, Pascal Kottemann, Daniel Böger et al. · Review of Managerial Science · 2017 · 106 citations

Marketing, Systematic Review, Brand Equity +9

Platform Launch Strategies

Christian Stummer, Dennis Kundisch, Reinhold Decker · Business & Information Systems Engineering · 2018 · 101 citations

Design, Platform Design, Product Launch +8

Management science in the era of smart consumer products: challenges and research perspectives

Herbert Dawid, Reinhold Decker, Thomas Hermann et al. · Central European Journal of Operations Research · 2016 · 92 citations · Full text

Business Intelligence, Business Analytics, Product Management +17

Rows per page

1–5 of 35