Concepedia
Statistics
Publications
5
Citations
252
H-Index
Active since
2017
Affiliations
Bielefeld University(Current)
University of Southern Denmark
Pascal Kottemann is an author at Bielefeld University specializing in brand management, marketing management, and business.
Publications per year
2017–2019
Measuring brand image: a systematic review, practical guidance, and future research directions
Anja Plumeyer, Pascal Kottemann, Daniel Böger et al. · Review of Managerial Science · 2017 · 111 citations
Business, Marketing, Marketing Management +17
Talent or popularity: What drives market value and brand image for human brands?
Julian Hofmann, Oliver Schnittka, Marius Johnen et al. · Journal of Business Research · 2019 · 84 citations
Business, Marketing, Marketing Management +16
A mechanism for aggregating association network data: An application to brand concept maps
Daniel Böger, Pascal Kottemann, Martin Meißner et al. · Journal of Business Research · 2017 · 31 citations
Business, Marketing, Marketing Management +14
They come from near and far: the impact of spatial distance to event location on event attendance motivations
Christian Dragin‐Jensen, Oliver Schnittka, Arne Feddersen et al. · Scandinavian Journal of Hospitality and Tourism · 2018 · 15 citations
Management, Geography, Tourism Management +13
Parent brands’ influence on co-brand’s perception: a model-based approach
Daniel Böger, Pascal Kottemann, Reinhold Decker · Journal of Product & Brand Management · 2018 · 11 citations
Business, Marketing, Marketing Management +10
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