Concepedia

A mechanism for aggregating association network data: An application to brand concept maps

Daniel Böger, Pascal Kottemann, Martin Meißner, Reinhold Decker

Journal of Business Research · 2017 · 31 citations · 22 references

DOI

Concepts

References

22

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations

, , +14

Human associative memory

Behavior Therapy · 1974 · 1.4K citations

Brand Equity, Brand Preference, and Purchase Intent

Cathy J. Cobb‐Walgren, Cynthia A. Ruble, Naveen Donthu · Journal of Advertising · 1995 · 1.3K citations

, , +7

Comparative Evaluation and the Relationship between Quality, Satisfaction, and Repurchase Loyalty

Svein Ottar Olsen · Journal of the Academy of Marketing Science · 2002 · 731 citations

, , +15

The effects of brand associations on consumer response

Rodolfo Vázquez, Víctor Iglesias Argüelles · Journal of Consumer Marketing · 2001 · 566 citations

, , +17