Concepedia

Cynthia A. Ruble

CA

1

Publications

1.3K

Citations

1

H-Index

1995

Active since

Affiliations

Georgia State University(Current)

Cynthia A. Ruble is an author at Georgia State University specializing in management, marketing, and hospitality marketing.

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Publications per year

1995–1995

1

Publications

1

Brand Equity, Brand Preference, and Purchase Intent

Cathy J. Cobb‐Walgren, Cynthia A. Ruble, Naveen Donthu · Journal of Advertising · 1995 · 1.3K citations

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