Concepedia

Brand Architecture

Brand Architecture is a strategic framework within brand management that classifies and organizes the relationships among a firm’s brand portfolio elements, distinguishing itself by structuring how branded products and services are positioned relative to one another in terms of visibility, hierarchy, and association.

486

Publications

37K

Citations

862

Authors

473

Institutions

Publications per year

2017–2026

123

Parents

Children

Publications

486

From city marketing to city branding: Towards a theoretical framework for developing city brands

Michalis Kavaratzis · Place Branding · 2004 · 1.3K citations

, , +15

Understanding retail branding: conceptual insights and research priorities

Kusum L. Ailawadi, Kevin Lane Keller · Journal of Retailing · 2004 · 1.1K citations

, , +16

The evolving brand logic: a service-dominant logic perspective

Michael A. Merz, Yi He, Stephen L. Vargo · Journal of the Academy of Marketing Science · 2009 · 874 citations

, , +9

Hard‐branding the cultural city – from Prado to Prada

Graeme Evans · International Journal of Urban and Regional Research · 2003 · 655 citations

, , +12

Price and Brand Name As Indicators of Quality Dimensions for Consumer Durables

Merrie Brucks, Valarie A. Zeithaml, G. Naylor · Journal of the Academy of Marketing Science · 2000 · 609 citations

, , +13

1–5 of 486

Authors

862

  1. KL
    Kevin Lane Keller

    Dartmouth College, United States

    7 publications · 2K citations

    7

    h-index

  2. JR
    Jennifer Rowley

    Manchester Metropolitan University, United Kingdom

    6 publications · 825 citations

    6

    h-index

  3. SZ
    Sebastian Zenker

    Erasmus University Rotterdam, Netherlands

    6 publications · 605 citations

    6

    h-index

  4. TK
    Thilo Kunkel

    Temple University, United States

    6 publications · 453 citations

    6

    h-index

  5. SH
    Sonya Hanna

    Bangor University, United Kingdom

    5 publications · 813 citations

    5

    h-index

1–5 of 862

Institutions

473

  1. Griffith University

    Brisbane, Australia

    10 h-index

    21 publications

    1.6K citations

  2. Erasmus University Rotterdam

    Rotterdam, The Netherlands

    9 h-index

    9 publications

    811 citations

  3. Bangor University

    Bangor, United Kingdom

    7 h-index

    10 publications

    1.2K citations

  4. Dartmouth College

    Hanover, United States

    6 h-index

    7 publications

    2.8K citations

  5. Copenhagen Business School

    Copenhagen, Denmark

    5 h-index

    6 publications

    460 citations

  6. Temple University

    Philadelphia, United States

    5 h-index

    10 publications

    661 citations

  7. Virginia Tech

    Blacksburg, United States

    4 h-index

    6 publications

    380 citations

  8. University of Southern Denmark

    Odense, Denmark

    4 h-index

    4 publications

    524 citations

1–8 of 473

Venues

  1. Journal of Brand Management

    61 publications · 4.2K citations

    33

    h-index

  2. Place Branding and Public Diplomacy

    46 publications · 2.7K citations

    26

    h-index

  3. Journal of Business Research

    JBR · 18 publications · 1.4K citations

    16

    h-index

  4. Place Branding

    14 publications · 2.7K citations

    13

    h-index

  5. Cities

    11 publications · 943 citations

    11

    h-index

1–5