Concepedia
Statistics
Publications
11
Citations
1.4K
H-Index
10
Active since
1997
Affiliations
Universität Hamburg(Current)
University of Hawaiʻi at Mānoa
University of Hawaii System
San Jose State University
Decision Sciences (United States)
Michael A. Merz is an author at Universität Hamburg specializing in business, marketing, and marketing management.
Publications per year
1997–2023
The evolving brand logic: a service-dominant logic perspective
Michael A. Merz, Yi He, Stephen L. Vargo · Journal of the Academy of Marketing Science · 2009 · 874 citations
Business, Marketing, Marketing Management +9
Electronic contracting with COSMOS-how to establish, negotiate and execute electronic contracts on the Internet
Frank Griffel, Marburg Boger, Harald Weinreich et al. · 2002 · 120 citations
Business, Information Systems, Information Technology +14
A categorization approach to analyzing the global consumer culture debate
Michael A. Merz, Yi He, Dana L. Alden · International Marketing Review · 2008 · 99 citations
Social Sciences, Marketing, Marketing Management +11
The industrial brand personality scale: Building strong business-to-business brands
Uta Herbst, Michael A. Merz · Industrial Marketing Management · 2011 · 90 citations
Business, Marketing, Marketing Management +14
Diffusion of Measurement Invariance Assessment in Cross-National Empirical Marketing Research: Perspectives from the Literature and a Survey of Researchers
Yi He, Michael A. Merz, Dana L. Alden · Journal of International Marketing · 2008 · 83 citations
Business, Marketing, Marketing Management +10
1–5 of 11