Concepedia

Uta Herbst

UH

10

Publications

500

Citations

10

H-Index

1999

Active since

Affiliations

University of Hohenheim(Current)

University of Tübingen

University of Potsdam

San Jose State University

Uta Herbst is an author at University of Hohenheim specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchBrandingBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand Development

Publications per year

1999–2018

10

Publications

10

4-Hydroxynonenal induces dysfunction and apoptosis of cultured endothelial cells

Uta Herbst, Michał Toborek, Simone Kaiser et al. · Journal of Cellular Physiology · 1999 · 110 citations

The industrial brand personality scale: Building strong business-to-business brands

Uta Herbst, Michael A. Merz · Industrial Marketing Management · 2011 · 87 citations

Marketing, Brand Equity, Brand Positioning +8

The Concept of Brand Personality as an Instrument for Advanced Non-Profit Branding–An Empirical Analysis

Markus Voeth, Uta Herbst · Journal of Nonprofit & Public Sector Marketing · 2008 · 75 citations

Marketing, Customer Satisfaction, Profiling Potentials +15

What do we know about buyer–seller negotiations in marketing research? A status quo analysis

Uta Herbst, Markus Voeth, Christoph Meister · Industrial Marketing Management · 2011 · 67 citations

Negotiation, Buyer–seller Negotiations, Consumer Decision Making +9

How Valid Is Negotiation Research Based on Student Sample Groups? New Insights into a Long-Standing Controversy

Uta Herbst, Sabine Schwarz · Negotiation Journal · 2011 · 55 citations

Rows per page

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