Concepedia
Statistics
Publications
10
Citations
505
H-Index
Active since
1999
Affiliations
University of Hohenheim(Current)
University of Tübingen
University of Potsdam
San Jose State University
Uta Herbst is an author at University of Hohenheim specializing in marketing, marketing management, and business.
Publications per year
1999–2018
4-Hydroxynonenal induces dysfunction and apoptosis of cultured endothelial cells
Uta Herbst, Michał Toborek, Simone Kaiser et al. · Journal of Cellular Physiology · 1999 · 110 citations
Life Sciences, Biochemistry, Cell Biology +15
The industrial brand personality scale: Building strong business-to-business brands
Uta Herbst, Michael A. Merz · Industrial Marketing Management · 2011 · 90 citations
Business, Marketing, Marketing Management +14
The Concept of Brand Personality as an Instrument for Advanced Non-Profit Branding–An Empirical Analysis
Markus Voeth, Uta Herbst · Journal of Nonprofit & Public Sector Marketing · 2008 · 75 citations
Business, Marketing, Marketing Management +15
What do we know about buyer–seller negotiations in marketing research? A status quo analysis
Uta Herbst, Markus Voeth, Christoph Meister · Industrial Marketing Management · 2011 · 68 citations
Management, Marketing, Marketing Management +13
How Valid Is Negotiation Research Based on Student Sample Groups? New Insights into a Long-Standing Controversy
Uta Herbst, Sabine Schwarz · Negotiation Journal · 2011 · 55 citations
Management, Educational Psychology, Conflict Resolution +12
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