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Business, Marketing, Marketing Management +16

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David M. Szymanski, David H. Henard · Journal of the Academy of Marketing Science · 2001 · 2K citations

Business, Marketing, Marketing Management +14

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Influences on Exchange Processes: Buyers' Preconceptions of a Seller's Trustworthiness and Bargaining Toughness

Paul H. Schurr, Julie L. Ozanne · Journal of Consumer Research · 1985 · 1.3K citations · Full text

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Rosann L. Spiro, Barton A. Weitz · Journal of Marketing Research · 1990 · 873 citations

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