Concepedia

Author

Markus Voeth

University of Hohenheim

Also Known As

Bendix, Kai Boris, Dr. Markus Voeth, M. Voeth, Markus Voeth, Voeth, Markus

136

Publications

976

Citations

17

H-Index

36

Concepts

All Affiliations

University of Hohenheim
MV

About

Markus Voeth is an author at University of Hohenheim specializing in business, marketing, and management.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

6

6

271

2

Marketing

4

4

212

3

Management

3

3

192

4

Economics

2

2

87

5

Supply Chain Management

1

1

37

Markus Voeth

×

8

Publications

345

Citations

8

H-Index

YearCitations

The Concept of Brand Personality as an Instrument for Advanced Non-Profit Branding–An Empirical Analysis

Markus Voeth, Uta Herbst

Journal of Nonprofit & Public Sector Marketing

2008

75

What do we know about buyer–seller negotiations in marketing research? A status quo analysis

Uta Herbst, Markus Voeth, Christoph Meister

Industrial Marketing Management

2011

67

An empirical comparison of methods to measure willingness to pay by examining the hypothetical bias

Klaus Backhaus, Christina Sichtmann, Markus Voeth,

International Journal of Market Research

2005

50

Transform To Succeed: An Empirical Analysis Of Digital Transformation In Firms

Sarah E. Stief, Anne Theresa Eidhoff, Markus Voeth

Zenodo (CERN European Organization for Nuclear Research)

2016

39

Supply-chain pricing—A new perspective on pricing in industrial markets

Markus Voeth, Uta Herbst

Industrial Marketing Management

2005

37

An Empirical Comparison of Methods

Klaus Backhaus, Robert L. Wilken, Markus Voeth,

International Journal of Market Research

2005

35

The antecedents of renegotiations in practice—an exploratory analysis

Mareike Schoop, Frank Köhne, Dirk Staskiewicz,

Group Decision and Negotiation

2007

22

An analysis of buying center decisions through the salesforce

Jörg Brinkmann, Markus Voeth

Industrial Marketing Management

2007

20

Page 1