Concepedia

Markus Voeth

MV

8

Publications

345

Citations

8

H-Index

2005

Active since

Affiliations

University of Hohenheim(Current)

Markus Voeth is an author at University of Hohenheim specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchEconomicsNegotiationCustomer SatisfactionBiasBrandingStatistics

Publications per year

2005–2016

8

Publications

8

The Concept of Brand Personality as an Instrument for Advanced Non-Profit Branding–An Empirical Analysis

Markus Voeth, Uta Herbst · Journal of Nonprofit & Public Sector Marketing · 2008 · 75 citations

Marketing, Customer Satisfaction, Profiling Potentials +15

What do we know about buyer–seller negotiations in marketing research? A status quo analysis

Uta Herbst, Markus Voeth, Christoph Meister · Industrial Marketing Management · 2011 · 67 citations

Negotiation, Buyer–seller Negotiations, Consumer Decision Making +9

An empirical comparison of methods to measure willingness to pay by examining the hypothetical bias

Klaus Backhaus, Christina Sichtmann, Markus Voeth et al. · International Journal of Market Research · 2005 · 50 citations

Marketing, Empirical Comparison, Economics +15

Transform To Succeed: An Empirical Analysis Of Digital Transformation In Firms

Sarah E. Stief, Anne Theresa Eidhoff, Markus Voeth · Zenodo (CERN European Organization for Nuclear Research) · 2016 · 39 citations · Full text

Supply-chain pricing—A new perspective on pricing in industrial markets

Markus Voeth, Uta Herbst · Industrial Marketing Management · 2005 · 37 citations

Economics, Price Formation, Business +5

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