Concepedia

Brand Equity Structure

Brand Equity Structure is a conceptual framework within brand architecture that specifies the hierarchical and relational configuration of brand assets, identity elements, and value propositions to systematically capture, organize, and leverage the differential worth of a brand across its product and market extensions.

265

Publications

34.6K

Citations

564

Authors

353

Institutions

Publications per year

2017–2026

70

Parents

Publications

265

An Examination of Selected Marketing Mix Elements and Brand Equity

Bong-Goo Yoo, Naveen Donthu, Sungho Lee · Journal of the Academy of Marketing Science · 2000 · 3.3K citations

, , +14

Strategic Brand Management: Building, Measuring, and Managing Brand Equity.

Journal of Consumer Marketing · 2000 · 3.3K citations

, , +14

Developing and validating a multidimensional consumer-based brand equity scale

Boonghee Yoo, Naveen Donthu · Journal of Business Research · 2001 · 2.9K citations

, , +11

Managing Brand Equity: Capitalizing on the Value of a Brand Name

Daniel C. Smith, David A. Aaker · Journal of Marketing · 1992 · 2.5K citations

, , +14

Developing and validating measures of facets of customer-based brand equity

Richard G. Netemeyer, Balaji Krishnan, Chris Pullig et al. · Journal of Business Research · 2003 · 1.3K citations

, , +12

1–5 of 265

Authors

564

  1. DA
    David A. Aaker

    University of California, Berkeley, United States

    5 publications · 3K citations

    5

    h-index

  2. DM
    Dwight Merunka

    Aix-Marseille Université, France

    3 publications · 382 citations

    3

    h-index

  3. KL
    Kevin Lane Keller

    Dartmouth College, United States

    3 publications · 2.1K citations

    3

    h-index

  4. RP
    Robert P. Leone

    The University of Texas at Austin, United States

    3 publications · 291 citations

    3

    h-index

  5. HU
    Henrik Uggla

    KTH Royal Institute of Technology, Sweden

    3 publications · 205 citations

    3

    h-index

1–5 of 564

Institutions

353

  1. University of California, Berkeley

    Berkeley, United States

    4 h-index

    5 publications

    793 citations

  2. University of the Witwatersrand

    Johannesburg, South Africa

    4 h-index

    7 publications

    969 citations

  3. University of Florida

    Gainesville, United States

    3 h-index

    3 publications

    1.4K citations

  4. University of Central Florida

    Orlando, United States

    3 h-index

    4 publications

    171 citations

  5. McGill University

    Montreal, Canada

    3 h-index

    3 publications

    405 citations

  6. Dartmouth College

    Hanover, United States

    3 h-index

    4 publications

    1.4K citations

  7. Cornell University

    Ithaca, United States

    3 h-index

    4 publications

    711 citations

  8. Nova Southeastern University

    Fort Lauderdale, United States

    3 h-index

    3 publications

    471 citations

1–8 of 353

Venues

  1. Journal of Brand Management

    27 publications · 2.1K citations

    21

    h-index

  2. Journal of Business Research

    JBR · 14 publications · 6.3K citations

    14

    h-index

  3. Industrial Marketing Management

    12 publications · 1.3K citations

    11

    h-index

  4. International Journal of Research in Marketing

    IJRM · 6 publications · 509 citations

    6

    h-index

  5. International Journal of Market Research

    5 publications · 314 citations

    5

    h-index

1–5