Statistics
Publications
4
Citations
215
H-Index
4
Active since
2004
Affiliations
KTH Royal Institute of Technology(Current)
Henrik Uggla is an author at KTH Royal Institute of Technology specializing in marketing, marketing management, and brand image.
Publications per year
2004–2018
4
4
The corporate brand association base
Henrik Uggla · European Journal of Marketing · 2006 · 120 citations
The Benefits and Risks of Strategic Brand Collaboration
Henrik Uggla, Per Åsberg · SSRN Electronic Journal · 2010 · 10 citations · Full text
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