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Michalis Kavaratzis

MK

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1.2K

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1

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2004

Active since

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University of Groningen(Current)

Michalis Kavaratzis is an author at University of Groningen specializing in brand equity, management, and brand management.

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2004–2004

1

Publications

1

From city marketing to city branding: Towards a theoretical framework for developing city brands

Michalis Kavaratzis · Place Branding · 2004 · 1.2K citations

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