Concepedia

Rodolfo Vázquez

RV

15

Publications

2.2K

Citations

14

H-Index

2000

Active since

Affiliations

Universidad de Oviedo(Current)

Universidad de Cantabria

Universidad de La Rioja

Rodolfo Vázquez is an author at Universidad de Oviedo specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementConsumer ResearchCustomer SatisfactionBrand ManagementBusiness StrategyRelationship MarketingBrand StrategyMarketing Strategy

Publications per year

2000–2011

15

Publications

15

The effects of brand associations on consumer response

Ana Belén del Río Lanza, Rodolfo Vázquez, Víctor Iglesias Argüelles · Journal of Consumer Marketing · 2001 · 562 citations

Consumer Research, Brand Strategy, Brand Loyalty +16

Consumer-based Brand Equity: Development and Validation of a Measurement Instrument

Rodolfo Vázquez, Ana Belén del Río Lanza, Víctor Iglesias Argüelles · Journal of Marketing Management · 2002 · 368 citations

Brand Perception, Customer Satisfaction, Measurement Instrument +13

The effect of market orientation on buyer–seller relationship satisfaction

María José Sanzo Pérez, María Leticia Santos Vijande, Rodolfo Vázquez et al. · Industrial Marketing Management · 2003 · 321 citations

Relationship Marketing, Customer Satisfaction, Market Orientation +3

Market orientation, innovation and competitive strategies in industrial firms

Rodolfo Vázquez, María Leticia Santos Vijande, Luis Ignacio Ortega Álvarez · Journal of Strategic Marketing · 2001 · 203 citations

Customer Satisfaction, Market Orientation, Competitive Strategy +15

Service quality in supermarket retailing: identifying critical service experiences

Rodolfo Vázquez, Ignacio A Rodrı́guez-Del Bosque, Agustín V. Ruiz Vega · Journal of Retailing and Consumer Services · 2001 · 141 citations

Customer Satisfaction, Service Quality, Supermarket Retailing +8

Rows per page

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