Concepedia

Anja Plumeyer

AP

2

Publications

245

Citations

2

H-Index

2017

Active since

Affiliations

Bielefeld University(Current)

Anja Plumeyer is an author at Bielefeld University specializing in management, advertising, and marketing.

Top concepts

Publications per year

2017–2018

2

Publications

2

Extracting brand information from social networks: Integrating image, text, and social tagging data

Jan Klostermann, Anja Plumeyer, Daniel Böger et al. · International Journal of Research in Marketing · 2018 · 139 citations

, , +13

Measuring brand image: a systematic review, practical guidance, and future research directions

Anja Plumeyer, Pascal Kottemann, Daniel Böger et al. · Review of Managerial Science · 2017 · 106 citations

, , +9

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