Concepedia

Scott J. Rasmussen

SJ

Statistics

Publications

3

Citations

704

H-Index

3

Active since

2009

Affiliations

University of Pennsylvania(Current)

Stanford University

Scott J. Rasmussen is an author at University of Pennsylvania specializing in management, marketing, and advertising effectiveness.

Top concepts

Publications per year

2009–2010

3

Publications

3

Positive Effects of Negative Publicity: When Negative Reviews Increase Sales

Jonah Berger, Alan Sorensen, Scott J. Rasmussen · Marketing Science · 2010 · 643 citations

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Positive Effects of Negative Publicity: When Negative Reviews Increase Sales

Jonah Berger, Alan Sorensen, Scott J. Rasmussen · SSRN Electronic Journal · 2009 · 37 citations · Full text

Positive Effects of Negative Publicity

Jonah Berger, Alan Sorenson, Scott J. Rasmussen · ACR North American Advances · 2010 · 24 citations

, , +9

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