Concepedia

Barbara B. Stern

BB

Statistics

Publications

63

Citations

6.3K

H-Index

38

Active since

1985

Affiliations

Rutgers, The State University of New Jersey(Current)

Barbara B. Stern is an author at Rutgers, The State University of New Jersey specializing in marketing, advertising, and social sciences.

Publications per year

1985–2012

63

Publications

63

Sympathy and Empathy: Emotional Responses to Advertising Dramas

Jennifer Edson Escalas, Barbara B. Stern · Journal of Consumer Research · 2003 · 597 citations

Business, Marketing, Psychology +16

Historical and Personal Nostalgia in Advertising Text: The<i>Fin de siècle</i>Effect

Barbara B. Stern · Journal of Advertising · 1992 · 437 citations

Business, Communication, Marketing +12

CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects

Cristel Antonia Russell, Barbara B. Stern, Barbara B. Stern · Journal of Advertising · 2006 · 346 citations

Social Sciences, Marketing, Psychology +17

Asian-Americans: Television Advertising and the “Model Minority” Stereotype

Charles R. Taylor, Barbara B. Stern · Journal of Advertising · 1997 · 289 citations

Social Sciences, Communication, Ethnic Studies +17

Consumer Myths: Frye's Taxonomy and the Structural Analysis of Consumption Text

Barbara B. Stern · Journal of Consumer Research · 1995 · 233 citations

Social Sciences, Marketing, Audience Studies +12

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