Concepedia

Tillmann Wagner

TW

Statistics

Publications

14

Citations

2.3K

H-Index

13

Active since

2004

Affiliations

Texas Tech University(Current)

University of St.Gallen

WHU – Otto Beisheim School of Management

Bauhaus-Universität Weimar

Tillmann Wagner is an author at Texas Tech University specializing in business, marketing, and consumer behavior.

Publications per year

2004–2020

14

Publications

14

Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions

Tillmann Wagner, Richard J. Lutz, Barton A. Weitz · Journal of Marketing · 2009 · 1.3K citations

Management, Strategic Management, Strategy +10

Does Customer Demotion Jeopardize Loyalty?

Tillmann Wagner, Thorsten Hennig‐Thurau, Thomas Rudolph · Journal of Marketing · 2009 · 197 citations

Business, Marketing, Marketing Management +14

Does Customer Demotion Jeopardize Loyalty?

Tillmann Wagner, Thorsten Hennig‐Thurau, Thomas Rudolph · Journal of Marketing · 2009 · 158 citations

Business, Marketing, Marketing Management +14

Shopping motivation revised: a means‐end chain analytical perspective

Tillmann Wagner · International Journal of Retail & Distribution Management · 2007 · 147 citations

Business, Marketing, Organizational Behavior +8

Towards a hierarchical theory of shopping motivation

Tillmann Wagner, Thomas Rudolph · Journal of Retailing and Consumer Services · 2010 · 121 citations

Social Sciences, Marketing, Psychology +10

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