Concepedia
Statistics
Publications
91
Citations
5.9K
H-Index
38
Active since
1949
Affiliations
Ohio University(Current)
Indian Institute of Technology Delhi
Syracuse University
Indian Institute of Technology Indore
Dr. B. R. Ambedkar National Institute of Technology Jalandhar
Ashok K. Gupta is an author at Ohio University specializing in management, business, and engineering.
Top concepts
EngineeringChemistryBusinessManagementMarketingBusiness StrategyOrganic ChemistryMaterial ScienceStrategic ManagementApplied Physics
Publications per year
1949–2024
A Model for Studying R&D–Marketing Interface in the Product Innovation Process
Ashok K. Gupta, S. P. Raj, David Wilemon · Journal of Marketing · 1986 · 738 citations
Innovation Adoption, Digital Marketing, Innovation Management +19
Accelerating the Development of Technology-Based New Products
Ashok K. Gupta, David Wilemon · California Management Review · 1990 · 560 citations
Industrial Design, Technology, Design +8
A Model for Studying R&D. Marketing Interface in the Product Innovation Process
Ashok K. Gupta, S. P. Raj, David Wilemon · Journal of Marketing · 1986 · 385 citations
Marketing, Consumer-driven Product Development, Product Innovation Process +13
Managing Human Resources for Innovation and Creativity
Ashok K. Gupta, Arvind Singhal · Research-Technology Management · 1993 · 283 citations
Strategic Human Resources, Innovative Company, Education +18
The R&D-marketing interface in high-technology firms
Ashok K. Gupta · Journal of Product Innovation Management · 1985 · 208 citations
D-marketing Interface, Digital Marketing, Marketing Departments +19
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