Concepedia

Morikazu Hirose

MH

7

Publications

724

Citations

7

H-Index

2009

Active since

Affiliations

Tokyo Fuji University(Current)

Universidad Autónoma de Madrid

Michigan State University

Morikazu Hirose is an author at Tokyo Fuji University specializing in marketing, management, and mobile marketing.

Top concepts

MarketingManagementMobile MarketingConsumer ResearchCommunicationConsumer BehaviorInteractive MarketingAdvertisingArtsBusiness

Publications per year

2009–2019

7

Publications

7

Consumer Privacy Concerns and Preference for Degree of Regulatory Control

Shintaro Okazaki, Hairong Li, Morikazu Hirose · Journal of Advertising · 2009 · 284 citations · Full text

Consumer Research, Law, Communication +24

Does gender affect media choice in travel information search? On the use of mobile Internet

Shintaro Okazaki, Morikazu Hirose · Tourism Management · 2009 · 158 citations · Full text

Media Studies, Travel Information Search, Digital Society +11

Benchmarking the Use of QR Code in Mobile Promotion

Shintaro Okazaki, Hairong Li, Morikazu Hirose · Journal of Advertising Research · 2012 · 94 citations

Customer Satisfaction, Effective Use, Consumer Uncertainty +25

Mobile advertising avoidance: exploring the role of ubiquity

Shintaro Okazaki, Francisco‐Jose Molina‐Castillo, Morikazu Hirose · Electronic Markets · 2012 · 83 citations

Mobile Marketing, Advertising, Interactive Marketing +7

Segmenting young-adult consumers in East Asia and Central and Eastern Europe – The role of consumer ethnocentrism and decision-making styles

Matevž Rašković, Zhonghui Ding, Morikazu Hirose et al. · Journal of Business Research · 2019 · 56 citations

Eastern Europe, Culture, Consumer Decision Making +15

Rows per page

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