Ulrich R. Orth

Holistic Package Design and Consumer Brand Impressions

Ulrich R. Orth, Keven Malkewitz · Journal of Marketing · 2008 · 476 citations

Business, Marketing, Marketing Management +12

Holistic Package Design and Consumer Brand Impressions

Ulrich R. Orth, Keven Malkewitz · Journal of Marketing · 2008 · 388 citations

Business, Marketing, Marketing Management +12

Consumer loyalty to family versus non-family business: The roles of store image, trust and satisfaction

Ulrich R. Orth, Mark T. Green · Journal of Retailing and Consumer Services · 2009 · 234 citations

Business, Marketing, Marketing Management +16

The role of consumer ethnocentrism in food product evaluation

Ulrich R. Orth, Zuzana Firbasová · Agribusiness · 2003 · 209 citations

Agriculture, Marketing, Marketing Management +14

Sustainable Marketing and Social Media

Elizabeth A. Minton, Christopher Lee, Ulrich R. Orth et al. · Journal of Advertising · 2012 · 208 citations

Business, Marketing, Marketing Management +16