Keven Malkewitz

Holistic Package Design and Consumer Brand Impressions

Ulrich R. Orth, Keven Malkewitz · Journal of Marketing · 2008 · 476 citations

Business, Marketing, Marketing Management +12

Holistic Package Design and Consumer Brand Impressions

Ulrich R. Orth, Keven Malkewitz · Journal of Marketing · 2008 · 388 citations

Business, Marketing, Marketing Management +12

Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes

Ulrich R. Orth, Daniela Campana, Keven Malkewitz · The Journal of Marketing Theory and Practice · 2010 · 145 citations

Business, Marketing, Marketing Management +16

Servicescape interior design and consumers' personality impressions

Ulrich R. Orth, Frauke Heinrich, Keven Malkewitz · Journal of Services Marketing · 2012 · 44 citations

Arts, Design, Interior Design +10

Advancing the aesthetic middle principle: Trade-offs in design attractiveness and strength

Joan L. Giese, Keven Malkewitz, Ulrich R. Orth et al. · Journal of Business Research · 2013 · 43 citations

Humanities, Design, Aesthetics +11