Statistics
Publications
3
Citations
294
H-Index
3
Active since
2003
Affiliations
Zuzana Firbasová is an author at Mendel University in Brno specializing in marketing, communication, and cross-cultural consumer behavior.
Publications per year
2003–2007
3
3
The role of consumer ethnocentrism in food product evaluation
Ulrich R. Orth, Zuzana Firbasová · Agribusiness · 2003 · 209 citations
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