Peter Oppenheim

Marketing research an applied orientation,2nd ed

Naresh K. Malhotra, John E. Hall, Mike Shaw et al. · 2002 · 163 citations

Business, Marketing, Marketing Management +5

Essentials of marketing research : an applied orientation

Naresh K. Malhotra, John E. Hall, M. Shaw et al. · Deakin Research Online (Deakin University) · 2004 · 107 citations

Business, Marketing, Marketing Management +3

The nature and influence of motivation within the MOA framework: implications for social marketing

Wayne Binney, John Hall, Peter Oppenheim · International Journal of Nonprofit and Voluntary Sector Marketing · 2006 · 55 citations

Management, Marketing, Consumer Behavior +6

Measuring message framing effects across Europe

Ulrich R. Orth, Peter Oppenheim, Zuzana Firbasová · Journal of Targeting Measurement and Analysis for Marketing · 2005 · 18 citations · Full text

Social Sciences, Communication, Marketing +10

Influence of Children on Family Consumer Decision Making

John Hall, Mike Shaw, Melissa Johnson et al. · ACR European Advances · 1995 · 15 citations

Education, Marketing, Marketing Management +12