Luca M. Visconti

The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation

Tom van Laer, Ko de Ruyter, Luca M. Visconti et al. · Journal of Consumer Research · 2013 · 1.1K citations

Social Sciences, Communication, Marketing +9

Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect

Tom van Laer, Stéphanie Feiereisen, Luca M. Visconti · Journal of Business Research · 2018 · 257 citations

Social Sciences, Communication, Social Psychology +10

Street Art, Sweet Art? Reclaiming the “Public” in Public Place

Luca M. Visconti, John F. Sherry, Stefania Borghini et al. · Journal of Consumer Research · 2010 · 229 citations

Social Sciences, Sociology, Urban Studies +17

Ethnographic Case Study (ECS): Abductive modeling of ethnography and improving the relevance in business marketing research

Luca M. Visconti · Industrial Marketing Management · 2009 · 88 citations

Social Sciences, Marketing, Marketing Management +14

Understanding the value process: Value creation in a luxury service context

Jonas Holmqvist, Luca M. Visconti, Christian Grönroos et al. · Journal of Business Research · 2020 · 80 citations · Full text

Business, Marketing, Marketing Management +16