Stefania Borghini

American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research

Nina Diamond, John F. Sherry, Albert M. Muñiz et al. · Journal of Marketing · 2009 · 287 citations

Brand Strategy, Consumer Research, Cultural Studies +23

Why Are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place

Stefania Borghini, Nina Diamond, Robert V. Kozinets et al. · Journal of Retailing · 2009 · 242 citations

Marketing, Culture, Consumer Culture +13

Street Art, Sweet Art? Reclaiming the “Public” in Public Place

Luca M. Visconti, John F. Sherry, Stefania Borghini et al. · Journal of Consumer Research · 2010 · 225 citations

European advances in consumer research

Stefania Borghini, Mary Ann McGrath, Cornelia C Otnes · 2008 · 222 citations

European Advances, Consumer Decision Making, Consumer Science +6

Organizational creativity: breaking equilibrium and order to innovate

Stefania Borghini · Journal of Knowledge Management · 2005 · 150 citations

Creative Communications, Education, Innovation Management +20