Mary Ann McGrath

Perceptions and realities of male shopping behavior

Cele C. Otnes, Mary Ann McGrath · Journal of Retailing · 2001 · 324 citations

Business, Marketing, Marketing Management +11

American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research

Nina Diamond, John F. Sherry, Albert M. Muñiz et al. · Journal of Marketing · 2009 · 293 citations

Business, Marketing, Marketing Management +10

The dark side of the gift

John F. Sherry, Mary Ann McGrath, Sidney J. Levy · Journal of Business Research · 1993 · 278 citations

Social Sciences, Cultural Studies, Gifted Education +5

Unacquainted influencers: When strangers interact in the retail setting

Mary Ann McGrath, Cele C. Otnes · Journal of Business Research · 1995 · 245 citations

Social Sciences, Communication, Retail Management +12

Why Are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place

Stefania Borghini, Nina Diamond, Robert V. Kozinets et al. · Journal of Retailing · 2009 · 244 citations

Business, Marketing, Marketing Management +14