Concepedia

Marielle Audrey Payaud

MA

6

Publications

729

Citations

6

H-Index

2000

Active since

Affiliations

Université Jean Moulin Lyon III(Current)

Université Claude Bernard Lyon 1

Concordia University

Marielle Audrey Payaud is an author at Université Jean Moulin Lyon III specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingBusiness StrategyOrganizational BehaviorArtsGeneral BusinessIntercultural MarketingOrganizational CommunicationCorporate Social Responsibility

Publications per year

2000–2020

6

Publications

6

The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms

Omer Farooq, Marielle Audrey Payaud, Dwight Merunka et al. · Journal of Business Ethics · 2013 · 543 citations

Organizational Communication, Management, Business +9

Business effectiveness and professional service personnel Relational or transactional managers?

Michèle Paulin, R. James Ferguson, Marielle Audrey Payaud · European Journal of Marketing · 2000 · 90 citations

Customer Satisfaction, Business-to-business Research, Human Resource Management +21

Effectiveness of Relational and Transactional cultures in commercial banking: putting client‐value into the competing values model

Michèle Paulin, R. James Ferguson, Marielle Audrey Payaud · International Journal of Bank Marketing · 2000 · 40 citations

Relationship Marketing, Market‐type Culture, Business Culture +15

Marketing Strategies at the Bottom of the Pyramid: Examples From Nestlé, Danone, and Procter & Gamble

Marielle Audrey Payaud · Global Business and Organizational Excellence · 2013 · 34 citations

International Marketing, Consumer Research, Brand Strategy +23

Bargaining with the devil? A politicized view on cross-sector partnerships targeting the BoP

Caroline Hussler, Marielle Audrey Payaud · Society and Business Review · 2018 · 12 citations

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