Concepedia

Vincent Bastien

VB

Statistics

Publications

2

Citations

1.4K

H-Index

2

Active since

2009

Affiliations

HEC Paris(Current)

Vincent Bastien is an author at HEC Paris specializing in business, luxury branding, and brand management.

Publications per year

2009–2013

2

Publications

2

The luxury strategy: break the rules of marketing to build luxury brands

Jean‐Noël Kapferer, Vincent Bastien · Choice Reviews Online · 2013 · 742 citations

, , +12

The specificity of luxury management: Turning marketing upside down

Jean‐Noël Kapferer, Vincent Bastien · Journal of Brand Management · 2009 · 632 citations

, , +10

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