Affective Involvement is a consumer involvement construct denoting the extent to which an individual experiences emotional engagement with a product, brand, or consumption activity, distinguished by its emphasis on affective reactions rather than cognitive deliberation or situational factors.
324
Publications
38.7K
Citations
878
Authors
427
Institutions
Publications per year
2017–2026
72
Parents
Publications
324
Measuring the Involvement Construct
Judith Lynne Zaichkowsky · Journal of Consumer Research · 1985 · 5.9K citations
Measuring Consumer Involvement Profiles
Gilles Laurent, Jean‐Noël Kapferer · Journal of Marketing Research · 1985 · 2K citations
Measuring Emotions in the Consumption Experience
Marsha L. Richins · Journal of Consumer Research · 1997 · 1.9K citations
1–5 of 324
Authors
878
- XZ
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- DW
3
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- MJ
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- MS
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- MA
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1–5 of 878
Institutions
427
Brown University
Providence, United States
6 h-index
11 publications
11.3K citations
University of Wisconsin–Madison
Madison, United States
6 h-index
12 publications
921 citations
University of Illinois Urbana-Champaign
Urbana, United States
4 h-index
8 publications
396 citations
The University of Queensland
Brisbane, Australia
4 h-index
5 publications
362 citations
The Ohio State University
Columbus, United States
4 h-index
7 publications
519 citations
Shanghai East Hospital
Shanghai, China
4 h-index
9 publications
306 citations
University of Georgia
Athens, United States
4 h-index
5 publications
226 citations
Yale University
New Haven, United States
4 h-index
16 publications
2.6K citations
1–8 of 427
Venues
- Journal of Business Research
JBR · 7 publications · 1.8K citations
7
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- ACR North American Advances
5 publications · 275 citations
5
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- PubMed
Repository · 5 publications · 111 citations
5
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- Journal of Advertising
5 publications · 2.5K citations
5
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- Journal of Consumer Research
JCR · 4 publications · 7.9K citations
4
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1–5