Concepedia

Campaign Localization

Campaign Localization is a strategic framework within campaign planning that adapts overarching campaign objectives, messaging, and execution to align with the sociocultural, linguistic, and regulatory characteristics of specific regional or local markets.

2

Publications

82

Citations

3

Authors

2

Institutions

Publications per year

2017–2026

0

Parents

Publications

2

1–2 of 2

Authors

3

  1. ES
    Eli Skogerbø

    University of Oslo, Norway

    1 publications · 59 citations

    1

    h-index

  2. IM
    I. M. Ward

    University of Leeds, United Kingdom

    1 publications · 23 citations

    1

    h-index

  3. RK
    Rune Karlsen

    University of Oslo, Norway

    1 publications · 59 citations

    1

    h-index

1–3 of 3

Institutions

2

  1. The University of Queensland

    Brisbane, Australia

    1 h-index

    1 publications

    23 citations

  2. University of Oslo

    Oslo, Norway

    1 h-index

    2 publications

    118 citations

1–2 of 2

Venues

  1. Party Politics

    2 publications · 82 citations

    2

    h-index

1–1