Concepedia

Lead Generation Campaigns

Lead Generation Campaigns is a systematic promotional campaign strategy designed to identify and attract potential customers by capturing interest in a product or service, distinguished from other campaign types by its primary objective of acquiring actionable prospect data for subsequent sales conversion.

2

Publications

62

Citations

25

Authors

2

Institutions

Publications per year

2017–2026

0

Parents

Publications

2

1–2 of 2

Authors

25

  1. HB
    Hans‐Georg Beisel

    Max Planck Institute of Biochemistry, Germany

    1 publications · 37 citations

    1

    h-index

  2. WK
    Wolfgang Knecht

    Lund University, Sweden

    1 publications · 37 citations

    1

    h-index

  3. LÖ
    Linda Öster

    AstraZeneca (Sweden), Sweden

    1 publications · 37 citations

    1

    h-index

  4. SD
    Santiago Dominguez

    Imperial College London, United Kingdom

    1 publications · 25 citations

    1

    h-index

  5. JS
    Jenny Sandmark

    AstraZeneca (Sweden), Sweden

    1 publications · 37 citations

    1

    h-index

1–5 of 25

Institutions

2

  1. AstraZeneca (Sweden)

    Södertälje, Sweden

    1 h-index

    18 publications

    666 citations

  2. Novartis (United States)

    New York, United States

    1 h-index

    3 publications

    75 citations

1–2 of 2

Venues

  1. Journal of Medicinal Chemistry

    1 publications · 25 citations

    1

    h-index

  2. PLoS ONE

    1 publications · 37 citations

    1

    h-index

1–2