Marketing's role in product and service quality - Concepedia

Concepedia

Publication | Closed Access

Marketing's role in product and service quality

157

Citations

16

References

1988

Year

David W. Cravens, Charles W. Holland, Charles W. Lamb, William C. Moncrief

Industrial Marketing Management

Customer SatisfactionService QualityService ResearchBusinessProduct QualityMarketing

References

	Year	Citations

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