William C. Moncrief

Antecedents and consequences of salesperson burnout

George S. Low, David W. Cravens, Ken Grant et al. · European Journal of Marketing · 2001 · 318 citations

Management, Human Resource Management, Organizational Behavior +15

The evolution of the seven steps of selling

William C. Moncrief, Greg W. Marshall · Industrial Marketing Management · 2004 · 318 citations

Management, Marketing, Marketing Management +5

Revolution in Sales: The Impact of Social Media and Related Technology on the Selling Environment

Greg W. Marshall, William C. Moncrief, John M. Rudd et al. · Journal of Personal Selling and Sales Management · 2012 · 238 citations

Management, Marketing, Marketing Management +10

Selling Activity and Sales Position Taxonomies for Industrial Salesforces

William C. Moncrief · Journal of Marketing Research · 1986 · 225 citations

Management, Business Administration, Industrial Organization +7

Examining the Role of Organizational Variables in the Salesperson Job Satisfaction Model

Emin Babakus, David W. Cravens, Mark W. Johnston et al. · Journal of Personal Selling and Sales Management · 1996 · 200 citations · Full text

Management, Organizational Behavior, Employee Engagement +7