John M. Rudd

Revolution in Sales: The Impact of Social Media and Related Technology on the Selling Environment

Greg W. Marshall, William C. Moncrief, John M. Rudd et al. · Journal of Personal Selling and Sales Management · 2012 · 232 citations

Selling Environment, Digital Marketing, Media Innovation +20

Market orientation in a multiple stakeholder orientation context: implications for marketing capabilities and assets

Gordon E. Greenley, Graham Hooley, John M. Rudd · Journal of Business Research · 2004 · 167 citations

Market Orientation, Stakeholder Management, Management +6

The impact of brand value on brand competitiveness

Suraksha Gupta, David Gallear, John M. Rudd et al. · Journal of Business Research · 2020 · 159 citations

Brand Competitiveness, Brand Equity, Management +4

Determining Consumer Satisfaction and Commitment Through Self-Service Technology and Personal Service Usage

Amanda Beatson, Leonard V. Coote, John M. Rudd · Journal of Marketing Management · 2006 · 150 citations

Frontline employees’ collaboration in industrial service innovation: routes of co-creation’s effects on new service performance

María Leticia Santos Vijande, José Ángel López Sánchez, John M. Rudd · Journal of the Academy of Marketing Science · 2015 · 130 citations · Full text