Concepedia

Gordon E. Greenley

GE

Statistics

Publications

53

Citations

5.2K

H-Index

32

Active since

1982

Affiliations

Aston University(Current)

University of Birmingham

University of Staffordshire

Keele University

Queensland University of Technology

Gordon E. Greenley is an author at Aston University specializing in marketing, business, and marketing strategy.

Publications per year

1982–2012

53

Publications

53

Market Orientation and Company Performance: Empirical Evidence From UK Companies

Gordon E. Greenley · British Journal of Management · 1995 · 763 citations

Business, Marketing, Strategic Management +6

The performance impact of marketing resources

Graham Hooley, Gordon E. Greenley, John W. Cadogan et al. · Journal of Business Research · 2003 · 695 citations

Management, Marketing, Marketing Management +14

Multiple Stakeholder Orientation in UK Companies and the Implications for Company Performance

Gordon E. Greenley, Gordon R. Foxall · Journal of Management Studies · 1997 · 294 citations

Business, Strategic Management, Strategy +13

FORMS OF MARKET ORIENTATION IN UK COMPANIES

Gordon E. Greenley · Journal of Management Studies · 1995 · 281 citations

Business, Marketing, Strategic Management +6

A Comparison of Slack Resources in High and Low Performing British Companies

Gordon E. Greenley, Mehmet Oktemgil · Journal of Management Studies · 1998 · 215 citations

Management, Strategic Management, Strategy +14

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