Statistics
Publications
69
Citations
7.7K
H-Index
41
Active since
1994
John W. Cadogan is an author at Loughborough University specializing in management, business, and marketing.
Publications per year
1994–2024
69
69
The performance impact of marketing resources
Graham Hooley, Gordon E. Greenley, John W. Cadogan et al. · Journal of Business Research · 2003 · 687 citations
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